London fitness brand Gymbox has launched its latest out-of-home advertising campaign, focusing on what makes Londoners and their lifestyles unique.
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Duracell Bunny saves Piccadilly lights in festive OOH move
Duracell has teamed up with international agency Wunderman Thompson to light up Piccadilly Circus in an effort to target one of the capital’s busiest shopping days.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Climeworks showcases cutting edge carbon removal tech in OOH campaign
Climeworks is raising awareness around the practice on the global stage to coincide with the COP28 conference currently taking place in Dubai.
VIOOH shares emissions data publicly in industry first
VIOOH has partnered with carbon intelligence platform Cedara to share its emissions data publicly in a first for the DOOH advertising sector.
OOH in 2024: 6 key trends defining the future of out of home advertising
VIOOH’s Gavin Wilson outlines the six key trends he expects to see in outdoor advertising and prDOOH throughout 2024.
Bulldog protests pointless Christmas gifts in OOH campaign
Bulldog is protesting pointless Christmas gifts with a boldly in-your-face out-of-home campaign that challenges festive shoppers to do better.
Audible harnesses the power of storytelling with out-of-this-world OOH
Audible illustrates how storytelling can dramatically transform the everyday through an innovative out-of-home campaign.
Toilet photo shoots, social media and Winnie the Pooh – how Who Gives A Crap made its mark
CEO of sustainable toilet paper brand Who Gives A Crap Simon Griffiths discusses deforestation becoming omnichannel and the art of giving a crap.
Burger King pulls out all the OOH stops for TV-free Christmas campaign
Burger King has chosen to prioritise out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad.