Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
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Mars boasts 45% female representation in ads, up 11% from 2018
Mars has announced that it has increased female representation across its advertising portfolio by 11% since it began auditing such figures in 2018.
Open season: A deep-dive into the cut-throat, unregulated UK political ad industry
Marketing Beat takes a deep-dive into the cut-throat, win-at-all-costs unregulated British political advertising industry, with iconic recent campaigns.
Havas chooses London-based adtech firm to lead its voice commerce in Canada
Havas Media Group has selected Say It Now, a London-based adtech firm, to lead its voice commerce in Canada.
Specsavers launches innovative smart speaker-friendly ad to drive hearing test bookings
Say It Now has partnered with Specsavers to offer customers the option of booking hearing tests online via their Alexa smart speaker.
KitKat encourages social media users to ‘take a break’ with new AI staring contest
KitKat has partnered with agency Wunderman Thompson to reposition its ‘have a break’ campaign, with the ‘world’s first’ AI-powered staring contest.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.
Government to use mobile game ads to raise awareness around Minimum Wage increase
The government is using mobile game ads to encourage people to check that they are being payed correctly after minimum wage increase.
Government delays pre-9pm HFSS advertising ban until 2024
The Department of Health and Social Care has announced that it will delay the restrictions banning HFSS adverts on TV before 9pm for a year.
Shaken Udder unveils its ‘biggest ever’ digital ad campaign
British milkshake brand, Shaken Udder, has launched its “biggest ever” digital out-of-home advertising campaign.