Netflix, Samsung and Hive are among the top ten innovator brands most commonly perceived as ‘untrustworthy’ by their target audience.
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9 in 10 consumers are happy to shop second hand, Virgin Media O2 reveals
Virgin Media O2 has revealed that the stigma of buying used goods is now a thing of the past, as nine in ten people now like shopping second hand.
Pre-Loved Island: Ebay partners with hit ITV show Love Island to bring second hand clothes into the mainstream
Hit ITV reality show Love Island has partnered with Ebay UK, which will become the show’s first pre-loved fashion partner.
A record 22,000 ads received complaints last year
The Advertising Standards Authority (ASA) received a record 43,325 complaints about 22,115 ads in 2021, a recent annual report revealed.
Up-and-coming rapper J Fado signs as Hera Clothing ambassador
Streetwear brand, Hera Clothing, has signed emerging British rapper J Fado as its latest global ambassador.
Coca-Cola’s Fuzetea launches global brand platform
Fuzetea, the Coca-Cola owned ready-to-drink beverage has announced that it is kicking off a global brand campaign with a new creative platform.
Unilever outlines new global marketing principles for materials targeting children
British consumer goods giant Unilever has announced that it will no longer target children with marketing content for its food and beverage brands.
Subway and Walkers partner up to curate gourmet crisp sandwich menu
Subway has announced a new brand partnership campaign with Walkers by appointing its very own ‘Crisp Sandwich Sommelier’, the TikTok ‘Potato Queen’ Poppy O’Toole.
Flora unveils first TV spot since 2019 with “Be a Natural”
Flora has returned to TV screens for the first time since 2019 with a new 30-second spot produced by London based ad consultants Inside Job.
Martini launches new marketing campaign produced by AMV BBDO
Martini has kicked-off a new integrated brand campaign ‘Time Best Shared’ with the release of a 30-second spot directed by Floria Sigismondi.