Flora has returned to TV screens for the first time since 2019 with a new 30-second spot produced by London based ad consultants Inside Job.
Entitled “Be a Natural”, the ad focuses on reinforcing Flora’s traditional health-conscious image, with the key messaging highlighting that the product is made with “100% natural ingredients”.
The Upfield-owned brand will roll out the integrated campaign across primetime TV, digital channels, PR and social activation.
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The social media campaign will see the brand partner with a number of influencers to promote the beanatural hashtag, showcasing which will focus on “individuals making great things happen – naturally, all while sharing close-ups of natural and delicious food like jacket potatoes, sandwiches and pancakes, all topped or made with Flora to show off its plant-based versatility.”
The “Be a Natural” spot premiered on Monday, and will be aired across all ITV and Channel 4 platforms.
“The ‘Be a Natural’ campaign, celebrates Flora’s naturalness, and we want to share that with the nation.
“We know how great it feels when good things happen naturally – like Flora being made from 100% natural ingredients – so we’re looking forward to people all over the country getting involved with the campaign and showing us their natural talents,” Flora UK & Ireland brands head, John Mulvey said.
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