ITV Creative has poached Mother strategy director Tatiana Jezierski, creating a new role for her as head of creative strategy at the in-house agency.
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ITV expands linear addressable ad network to over a million households
ITV has launched linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in 1.3 million YouView homes.
ITV AdLabs supercharges emotional targeting proposition
ITV AdLabs is upgrading its Automated Contextual Targeting (ACT) tool in partnership with search intelligence platform Captify.
Ant and Dec front ITV’s hard-hitting children’s mental health campaign
ITV is encouraging schools across the UK to set a different kind of homework ahead of World Mental Health on 10 October.
ITV announces multi-million-pound investment in plant-based meat firm
As part of its ‘Media for Equity’ initiative, ITV has invested in popular, plant-based meat business THIS.
ITV advertising sales plunge as boss blames ‘stagnant’ economy
ITV boss Dame Carolyn McCall has blamed the government’s lack of initiatives to revive the economy for its ad sales plunging in recent months.
Big Brother taps AJ Odudu and Will Best for highly anticipated ITV return
ITV is kicking off the launch campaign for the comeback series of reality TV show Big Brother after its much publicised revival.
Aviva and ITV solve the nation’s finances with interactive puzzle campaign
Aviva has joined forces with ITV and Publicis Media for a series of interactive ‘visual puzzle’ ads, aimed at solving the nation’s financial puzzles.
Land Rover’s Defender to sponsor ITV’s Rugby World Cup coverage
Land Rover’s Defender is set to sponsor ITV’s coverage of the upcoming Rugby World Cup with games to be broadcast across ITV1, ITV4 and ITVX
Bucking the trend: ITVX hails record year despite 60% fall in pre-tax profits
ITV’s streaming service, ITVX has now officially hit two billion streams since it was rebranded from ITVHub last December.