Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
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Heathrow Express targets post-pandemic travellers with new OOH campaign
Heathrow Express has launched a new integrated marketing campaign as UK and international travel begins to shake off all remaining coronavirus restrictions.
Havas Studios appoints its first global chief operating officer
Havas Studios, the agency’s global production network, has appointed James Sanderson as its first global chief operating officer.
Wavemaker retains DWP media planning rights with four-year deal
London-based media agency Wavemaker has secured media planning rights for the Department for Work and Pensions (DWP), following a competitive pitch process.
Ogilvy promotes Tope Ajala to global head of diversity, equity and inclusion
Ogilvy has promoted Tope Ajala from global director to global head of diversity, equity and inclusion.
Hermes rebrand to be spearheaded by ambitious multimedia campaign
Omnicom becomes latest agency to shut down operations in Russia
Advertising agency Omnicom has discontinued its business in Russia, affecting up to 2,000 jobs in the country.
Dentsu becomes latest firm to pull out of Russia
Advertising agency, Dentsu follows WPP, Publicis Groupe and IPG in suspending its business in Russia, affecting 1,500 jobs in the country.
Advertising giant Publicis ends all business and investment in Russia
IPG shuts down operations in Russia
Advertising agency IPG has joined its competitor WPP in suspending its business in Russia, following the invasion of Ukraine.