The newest addition to the Retail Gazette and Marketing Beat family, Sustainability Beat keeps readers updated on the latest ESG business news.
Search Results for “sustainability”
Zurich spotlights sustainability credentials with latest ‘upcycled’ ad campaign
Zurich has launched the latest ad in its ‘Sustain Your World’ platform, using ‘upcycled’ footage to showcase its environmental credentials.
Sustainability messaging has ‘amplifier effect’ of up to a third on brands
The data said consumers like “simple, jargon-free sustainability messages that connect directly to them, their family and the world around them”.
Little Dot Studios helps drive Wombles’ sustainability mission
Little Dot Studios has won a contract to support iconic kids tv brand The Wombles and help the brand to spread the word about recycling.
Nike taps Eliud Kipchoge and Eric Dier for new sustainability campaign
Nike has this week partnered with R/GA to launch ‘Get ‘Em Back in the Game’, a new sustainability campaign aimed at extending the life of its…
Nuevo launches new sustainability learning programme for marketers
Nuevo has launched Nuevo 360, a sustainability-based learning programme for brand marketing teams and advertising agencies.
Unilever pilots new reward-based marketing programme to help drive sustainability
Unilever has developed and is piloting a new marketing programme which rewards people for viewing sustainability focused adverts.
Royal Mail challenges ‘myths and misperceptions’ around the sustainability of mail
Marketreach, Royal Mail’s marketing expert, has launched a new ‘bold’ and ‘disruptive’ marketing campaign on the ‘Circular Advantage of Mail’.
Data: only 4% of ads over the last three years contain sustainability messaging finds Creative X
Only 4% of ads over the last three years contain sustainability messaging, suggests new research from data platform CreativeX commissioned ahead of World Earth Day.
Knorr plays truth or dare in a new sustainability-focused campaign
Food brand Knorr has launched a new truth or dare campaign to get people thinking differently about sustainability and the food choices they make.