System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
Search Results for “ITV”
Britvic sales jump 8% ahead of UK Pepsi rebrand
Soft drinks firm Britvic has revealed sales jumped 8.1% in its last quarter, ahead of a planned rebrand of its flagship Pepsi brand in the UK.
Post Office reputation suffers as ITV reignites awareness of Horizon scandal
The Post Office’s brand score has dropped from 6.4 to 4.8, according to new YouGov BrandIndex data.
ITV creates knight-themed Burger King film for Deliveroo social stunt
ITVX and Burger King have joined forces to bring all new epic ‘The Winter King’ to life, with a film focusing on the service of delivery drivers in the winter season.
Mecca Bingo launches headline sponsorship campaign for ITV’s Loose Women
Mecca Bingo is to become the leading sponsor of the multi-award winning ITV panel show Loose Women.
ITV launches new Insights Group to supercharge data offering
ITV has launched the ‘ITV Insights Group’, a new proposition which will bring together specialisms in market, media research, analytics and data.
ITV launches new £2m Head First Award inititiative to shine spotlight on mental wellbeing
ITV is announcing the launch of an all-new advertiser-facing Head First Award initiative to shine a spotlight on mental wellbeing in the industry and promote positive action on the issue.
ITV launches new studio dedicated entirely to ad-funded entertainment
ITV has this week launched BE Studio, a new full service creative studio that will exclusively work on Ad Funded Entertainment (AFE).
ITV to reduce new shows amid fears of advertising slump
ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
Britvic unveils new look ‘London Distilled’ campaign in effort to refresh mixer category
Premium mixer brand The London Essence Company has unveiled a new look ‘London Distilled’ campaign to help bring a fresh perspective to the category, centred around the concept of mixing.