Spanish lager Madrí Excepcional has unveiled its first ever ad campaign in a bid to build on the brand’s pre-existing success in the UK.
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Schwartz partners with THIS for launch of debut meat-free promo campaign
KFC’s former CMO Meg Farren returns as GM
Fast food chain KFC has revealed its former chief marketing officer who left for Asda, Meg Farren, is to rejoin the company.
Cuthbert the Caterpillar: Return of the cake
Aldi’s Cuthbert the Caterpillar is set to crawl back into stores after settling a legal battle with Marks & Spencer.
Waitrose unveils new podcast ‘Dish’, hosted by Nick Grimshaw and Angela Hartnett OBE
Waitrose and Somethin:Else have unveiled their new food podcast Dish, which will be hosted by Nick Grimshaw and chef Angela Hartnett OBE.
Birds Eye supports biodiversity with ‘Peas For Bees’ campaign
Birds Eye has launched a campaign to ‘educate the nation’ on biodiversity as it highlights its efforts to protect nature through sustainable farming.
Pure Gloaty: Glebe Farm milks High Court win over Oatly with OOH campaign
Independent oat producer Glebe Farm took over Victoria station yesterday (9 May), with a series of billboards reminding customers of its famous legal victory over the Swedish multinational, Oatly.
Morrisons acquires McColl’s agreeing to pay store’s £170m debts
Morrisons has beat EG Group to the punch by agreeing to acquire McColl’s and its 1,160 convenience stores, including 270 Morrisons daily stores.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.
Channel 4 Ventures invests in Claudia Winkleman-backed CBD firm
Channel 4 Ventures, the TV network’s private equity arm, has invested in CBD retail and medical cannabis company Cannaray as part of a £10 million funding round.