Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
Too political for TV: Why Amnesty’s gritty Olivia Colman trailer makes a mark
Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
BBC to run adverts across UK radio programmes for first time
The BBC is planning to feature adverts around its audio output in the UK for the first time, in a move which comes amid a challenging time for the broadcast sector.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
Watch: JD Williams signs Gok Wan to promote new Channel 5 sponsorship deal
JD Williams is kicking off its exclusive sponsorship of Channel 5’s Inspired Living with a campaign starring Gok Wan, Judi Love and Helen Skelton.
Poundland targets new markets with national TV campaign
Poundland will be advertising its all-new clothing, homewares and grocery ranges on UK and Ireland TV for the first time, from tomorrow.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
X could launch CTV app this week as Musk teases its ‘coming soon’
X, formerly known as twitter, could launch a new CTV app as early as this week according to new reports from Elon Musk.
Global poaches new group chief executive from STV
Media and entertainment group Global has appointed Simon Pitts as its newest group chief executive, to replace Stephen Mirron who announced last week that he will step down from the role after 16 years at the helm.
Couch power: Living room TV viewing drives highest ad recall
Living room TV screens drive the highest advertising recall, according to new findings from a study looking into the effect context has on the impact of ads.