Yorkshire-based fashion brand Damart has announced its new ad campaign to coincide with the launch of its autumn/winter collection.
The campaign, It starts with Damart, went live on 24 September across TV and digital platforms. Created in partnership with THG Studios, the concept champions clothing as a source of confidence, showing how what we wear has the power to set the tone for the day ahead.
A TV ad highlights fashion as a liberating and empowering choice that enables women to embrace freedom and self-expression.
The campaign “showcases the everyday moments that make life meaningful – from the confidence of walking into work, to the joy of catching up with friends, or the excitement of stepping into something new, like a first interview or a special date,” said Ben Phillips, Damart marketing manager, “With our customer at the heart of every design, we create clothing that works for her lifestyle. Whatever the situation, she can step out with confidence – in stylish shoes, perfectly fitting jeans or a standout, versatile coat that keeps her warm, dry and looks great.”
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THG Studios delivered the creative direction and production while media planning was managed by Essence MediaCom and 26PMX. THG Studios’ SVP, Richard Aldiss, said, “Our strategy was built to drive brand reappraisal and new customer acquisition. By focusing on authentic and relatable moments, we’ve developed a campaign that tells a powerful story, deepens consumer engagement and broadens Damart’s appeal to new audiences.”
The campaign will run until the end of October. To mark the launch, Damart is offering customers 20% off plus free delivery with the code START20, available at www.damart.co.uk.
