Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.
Data and trust: How marketing helps brands treat consumers like individuals
Iterable’s vice-president of sales and Mike McGuire explains how brands can make the most of trust and data in marketing to win customers.
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?
CALM’s CEO on having the conversation about suicide prevention
Suicidal doesn’t always look suicidal. Marketing Beat speaks with CALM’s CEO to delve into the charity’s latest suicide prevention campaign.
SHOCK TACTICS: Three of the best ads fighting for your attention
SHOCK TACTICS: Marketing Beat takes a closer look at three of the best ads fighting for your attention in recent weeks.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
SHOCK TACTICS: Three of the best ads fighting for your attention
SHOCK TACTICS: Marketing Beat takes a closer look at three of the best ads fighting for your attention in recent weeks.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.