Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Watch: 2022’s seven best ads as chosen by creatives
Marketing Beat speaks to agency creatives who give their verdicts on 2022’s brightest, boldest and best ads, as the industry leaves Covid behind.
Black Friday 2022: Marketers give their verdict on the Cyber season
This Black Friday, most brands faced a peculiar dilemma amid an ever-changing and complex backdrop. Do they go all-out with a guns blazing, broad-church approach, or do they favour a more subtle, targeted method?
Talking to Disney: behind the scenes of its 2022 Christmas campaign
Disney Consumer Products VP marketing and communication Sarah Fox takes Marketing Beat behind the scenes of the entertainment giant’s three-year holiday campaign.
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
Brand Licensing Europe 2022: Why brand extensions are a marketing win
MB finds out more about the role of marketing within the brand licensing industry with Black Lives Matter UK, Topps Europe and Pink Key Licensing.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Is Asda’s yellow Just Essentials value range a branding nightmare?
Branding and design experts discuss Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.