Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.
Open season: A deep-dive into the cut-throat, unregulated UK political ad industry
Marketing Beat takes a deep-dive into the cut-throat, win-at-all-costs unregulated British political advertising industry, with iconic recent campaigns.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Will Love Island bring success to the brands sponsoring the show?
Will Love Island partnerships with eBay, WKD and Emmi Caffé Latte still be a success, as consumers lose faith in social media influencers?
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.