Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Keeping the cow: How Shaken Udder’s rebrand will be shaking up the milk sector
Shaken Udder’s Paras Arora identified a targeted brand campaign as the missing piece to help it truly take on the big boys in the flavoured milk sector.
Insight: How influencers can help luxury brands achieve long-term growth
Influencer platform LTK’s Robin Ward explains how long-term strategies can help luxury fashion brands connect with their target audience.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
In Profile: branding and logo designer Karl McCarthy
Marketing Beat interviews established logo designer Karl McCarthy, looking to uncover the relevance of logos within the advertising industry.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.
Opinion: Dr Melisa Mete on the Asda and Waitrose ‘Essentials’ debate
Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.