Marketing Beat speaks to Big Issue CMO Zoe Hayward as the business turns 30, discussing an extensive rebrand and new five-year strategy.
CALM’s CEO on having the conversation about suicide prevention
Suicidal doesn’t always look suicidal. Marketing Beat speaks with CALM’s CEO to delve into the charity’s latest suicide prevention campaign.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.
Keeping the cow: How Shaken Udder’s rebrand will be shaking up the milk sector
Shaken Udder’s Paras Arora identified a targeted brand campaign as the missing piece to help it truly take on the big boys in the flavoured milk sector.
