Marketing Beat sits down for a Q&A with Samsung UK&I marketing and omnichannel director Annika Bizon to explore the ‘Light Shift’ campaign.
Indie powerhouse Isobel on turning 20, embracing mischief and “working with brands that are in the shit”
As indie powerhouse Isobel turns 20, managing partner Jamie Williams reflects on its unique identity, creative output and future plans…
New Get Up, Same 7UP: Will 7UP’s first rebrand in seven years pay off?
7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Q&A: PepsiCo VP of marketing on Lay’s’ Messi and Henry UEFA Champions League campaign
MB sits down for a Q&A with PepsiCo VP of marketing for global food brands, Ciara Dilley, to find out more about Lay’s most recent campaign.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
KFC at home in your pants? Mother head of strategy on the KFC Delivery boost
Marketing Beat unwraps the strategy behind Mother’s recent work for KFC Delivery by talking to the agency’s head of strategy Neasa McGuinness.
Dream factory or cash cow? Why Guinness World Records is still thriving at 70
MB speaks to Guinness World Records’ Marco Frigatti about how diversification has enabled the brand to remain globally competitive at 70.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.