Soft drink brand 7Up has launched a pink-themed pop-up in London today (8 August) to promote the launch of its new Pink Lemonade flavour on the UK market.
The activation will look to offer a “colourful experience” to refresh and engage consumers by inviting them to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take in a mood-boosting pink mural, and snap up limited-edition 7Up Pink goodies.”
The London event (Old Street) will mark the first in a series of three nationwide pop-ups, taking place in Liverpool (Liverpool One) on 15 to 16 August and Manchester (Spinningfields) on 21 and 22 August.
Karina Carrico, marketing lead at 7Up said: “At 7Up, we’ve always stood for crisp refreshment and uplifting moments. With 7Up Pink Lemonade, we’re fostering a new approach to bring bold flavour and bright colour into everyday life.
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“Our 7Up Pink Refresh Windows embody the brand’s spirit – delivering not just refreshment, but a burst of delicious flavour that turns the ordinary into something extraordinary.”
The campaign itself is inspired by research from the brand that finds the majority of Brits (88%) believe that adding colour to their environment improves their overall mood.
Karen Haller, colour psychology expert and author added: “Colour has the power to influence how we feel and behave, often without us even realising.
“We can feel like we’re wrapped in a hug and emotionally supported with the softer pinks or to speak out and show up with the bolder pinks. It’s this ability to span such a range of responses that makes pink such a powerful colour in shaping how we feel in a space.”
