Creative translation agency franklyfluent has launched a new outdoor guerrilla and digital campaign entitled “Hard to make, easy to break” in order to highlight the skill needed to create a…
Read MoreWatch: Towie’s Pete Wicks breaks hearts in Saltburn-esque Sky Mobile ad
Pete Wicks stars in a Saltburn-style spoof video for Sky Mobile in an effort to highlight how easy it is to switch mobile phone providers.
Amazon Prime ad sales help boost tech firm’s profits
Amazon Web Service profits soared to £8.3 billion ($10.4bn), as the business has capitalised on artificial intelligence and grown advertising sales.
Premier Inn ad banned for misleading ‘£35-a-night’ ad
The ASA has banned a paid-for-search ad for Premier Inn which offered rooms ‘from only £35 for one night’ for being misleading.
Channel 4 secures landmark sponsorship deal with iD Mobile
Virtual network operator iD Mobile will sponsor ‘E4 Bright Entertainment’ from today (May 1), in a landmark new deal secured by Channel 4 Sales.
Purpose Disruptors shakes up adland sustainability with new partnership
Non-profit organisation Purpose Disruptors and the University of Portsmouth have formed a government-backed partnership to help measure and improve sustainability in advertising. The Knowledge Transfer Partnership, which is jointly funded…
Read MoreWatch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
Pringles partners with Dentsu for ‘Poptopia’ digital playground
Pringles has partnered with Dentsu to create Poptopia – a new interactive digital playground which invites users to journey through a set of hyper-personalised Pringle-themed islands.
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
Watch: FA rolls out The Greater Game to get kids to ‘move, eat, sleep and think’
The Football Association (FA) is working with M&S and Nuffield Health to roll out The Greater Game – a new fully integrated national campaign designed to inspire 12-16 year olds…
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