Non-profit organisation Purpose Disruptors and the University of Portsmouth have formed a government-backed partnership to help measure and improve sustainability in advertising. The Knowledge Transfer Partnership, which is jointly funded…
Read MoreWatch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
Pringles partners with Dentsu for ‘Poptopia’ digital playground
Pringles has partnered with Dentsu to create Poptopia – a new interactive digital playground which invites users to journey through a set of hyper-personalised Pringle-themed islands.
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
Watch: FA rolls out The Greater Game to get kids to ‘move, eat, sleep and think’
The Football Association (FA) is working with M&S and Nuffield Health to roll out The Greater Game – a new fully integrated national campaign designed to inspire 12-16 year olds…
Read MoreNew AA guidance dispels myths about political advertising
The UK trade body Advertising Association has issued the new set of guidance to help young voters better understand political advertising.
Challenging vegan ad says ‘Dairy takes babies from their mothers’
Controversial new Go Vegan ad featuring the slogan ‘Dairy takes babies from their mothers’ has been placed in strategic locations around the UK.
Pablo and Unlimited snap up Department for Business and Trade account
Pablo and Unlimited have won a contract with the Department for Business and Trade, which will see the agency responsible for all creative work aimed at small and medium enterprises.
Asda links up with Diageo to trial in-store digital screens
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In…
Read MoreSir John Hegarty: ‘Processes are good but they mustn’t override creativity’
Speaking about creativity on BBC Radio 4’s The Media Show, BBH founder Sir John Hegarty, said creativity can be taught and emphasised its crucial role in business.