McCann London has brought rapper Joshua Ribera, aka Depzman, back to life for an emotional deepfake anti-knife crime music video.
Big Issue Group launches Big Futures campaign to break the cycle of poverty
The Big Issue Group has launched the Big Futures campaign, which is calling on the government to break the cycle of poverty.
Opinion: Under the influence – why fashion brands care about their social follower count
Amplify brand and social editor Fayola Douglas asks what social follower counts really mean in the aspirational world of high-end fashion.
Irn-Bru embraces football fever with Winter Footy Kit campaign
Iconic Scottish fizzy drink Irn-Bru has embraced football fever for the upcoming World Cup with its Winter Footy Kit campaign, created by independent creative agency Leith.
Age UK names neverland as lead creative agency
Age UK has named London agency neverland as its lead creative agency to develop a new brand platform and campaign for the charity.
ENOUGH: Government boosts campaign to challenge abuse against women
The government has launched part two of its ‘ENOUGH’ campaign challenging abuse of women and girls, with new digital, radio and OOH ads.
Opinion: Retaining trust and loyalty in a cost-of-living crisis
The DMA’s Scott Logie takes a look at how the cost-of-living crisis is affecting customer spending and loyalty and how this will impact brands.
Iris launches innovative folding billboard for Samsung Galaxy Z Flip4 release
Iris has launched a folding billboard for the release of the Samsung Galaxy Z Flip4, the first time a tech brand has used a folding billboard this way.
Brands should focus on culture over ad spend, offers or promotions, says Impero Activate
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising, offers or promotions (28%), reveals research from Impero Activate.
Sephora celebrates UK launch with Express All of You campaign
Global beauty retailer Sephora has partnered with creative agency AKQA for a powerful campaign celebrating its much-anticipated UK launch.