Age UK has named London agency neverland as its lead creative agency to develop a new brand platform and campaign for the charity.
The appointment was made following a competitive pitch process run by Oystercatchers and will see neverland working with Age UK to create a high impact, high engagement campaign with the goal of galvanising people to both seek out and support the charity. The work is set to launch in early 2023.
The ageing population means that the need for Age UK’s services has never been more vital. The issues associated with ageing touch every family in the UK, so the charity wants to highlight its role and the importance of the services that it provides.
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As lead creative agency, neverland will be working closely with the charity and its long-term media partner Manning Gottlieb OMD to help bring the new platform to life across every part of the charity’s work and organisation.
neverland co-founder Jon Forsyth, said: “Now more than ever, there is an urgent need to help older people and Age UK have the leading expertise to make a real difference to millions. We are privileged to be partnering with them.”
Kathi Hall, head of brand at Age UK said: “We are thrilled to be working with neverland at such an important time for the charity. They have such an understanding of Age UK and where we want to go as a brand, I believe neverland will be a transformative agency for us.”
