Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
S4 boss warns of ‘tough 2024’ for UK marketing and advertising sector
S4 Capital boss Sir Martin Sorrell has warned that ‘client caution on marketing spend’ will see the advertising sector facing a tough 2024.
M&C Saatchi reports strong end to 2023 as it ramps up search for new CEO
M&C Saatchi has reported a strong end to 2023 as it ramps up its search for a new CEO to replace outgoing Moray MacLennan.
M&S ditches ‘Sparks Prices’ trial in loyalty scheme review
M&S has confirmed it will be ditching its ‘Sparks Prices’ trial as it reviews how the customer loyalty scheme will operate in the future.
Sheryl Sandberg quits board of Facebook’s £92bn advertising empire
Sheryl Sandberg has stepped down from parent company Meta after turning Facebook from a simple tech start-up into a global advertising empire.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.