Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Sainsbury’s profits soar as retailer ‘leans into loyalty’
Sainsbury’s has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a “relentless investment in price”.
Ogilvy appoints first global chief transformation officer
Shelter partners with Rankin for sustainable fashion launch
Shelter has partnered with renowned photographer Rankin to showcase its sustainable fashion offering available across its charity chops nationwide.
Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
TUI reimagines in-flight safety film as a cinematic rollercoaster
TUI has unveiled a new take on the classic in-flight safety film by re-imagining it through a series of vignettes celebrating the world of cinema.
Watch: Cruzcampo invites UK consumers to ‘Choose to Cruz’
WPP stumbles into 2024 as competitors pull further away
WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
Data: Just 3 seconds of OOH attention can improve results by 26%
A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
Lacoste enlists Novak Djokovic and Venus Williams for blockbuster brand campaign
Iconic fashion house Lacoste has unveiled its latest big-budget brand campaign, recruiting big names from the worlds of tennis and the arts.
Give an X: The voter registration campaign that’s ‘more Nike than Number 10’
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
UnHerd boycotted by advertisers after ‘anti-trans’ articles
Current affairs website UnHerd is in the midst of a boycott from many online advertisers after publishing articles deemed to be ‘anti-trans’.
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London’s in-house social and influencer specialist unit as the new UK social and influencer agency of record.
Labour party taps into TikTok influencers to get voters
Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Sainsbury’s profits soar as retailer ‘leans into loyalty’
Sainsbury’s has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a “relentless investment in price”.
Ogilvy appoints first global chief transformation officer
Shelter partners with Rankin for sustainable fashion launch
Shelter has partnered with renowned photographer Rankin to showcase its sustainable fashion offering available across its charity chops nationwide.
Google delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
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