The Guardian newspaper has penned a new blog and open letter to the the ad industry after it updated the first layer of its consent banner.
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The Guardian, OMG, Publicis and Dentsu sign up to IAB sustainability initiative
The IAB UK has received strong backing from across the digital advertising supply chain for its latest Environmental Sustainability FAQs.
The Guardian ‘braced for cuts’ as ad revenue plunges
The Guardian is forecasting a £39 million full-year loss, as the advertising downturn continues to hit publishers.
eBay and The Guardian launch pre-loved Christmas fashion campaign
The Guardian has collaborated with eBay to launch its first wide-scale pre-loved fashion campaign, encouraging readers to make sustainable gift choices.
The Guardian woos industry professionals with ‘Advertising Upfronts’ event
Broadsheet paper The Guardian has revealed its top tips for marketers at its annual ‘Advertising Upfronts’ event.
Not For Sale: The Guardian celebrates its powerful independence in first brand campaign since 2019
The Guardian newspaper is celebrating the unique nature of its ownership model with a new marketing campaign.
The Guardian partners with Who Gives A Crap to ‘uncrap’ the world
The Guardian has partnered with eco-friendly toilet paper brand Who Gives A Crap to launch a new sustainability campaign.
The Guardian named as The Creative Shootout’s national media partner
Nationwide daily The Guardian has today (21 October) been confirmed as The Creative Shootout’s official national media partner.
All eyes on Audible: New Guardian takeover promotes Orwell’s 1984
Audible is partnering with the Guardian in a new multi-platform takeover to launch the new Audible Original adaptation of George Orwell’s 1984.
Guardian shapes the future of its advertising with new UK ad council
The Guardian has unveiled a new UK advertising council made from media agencies and journalists in an aim to bolster its commercial operations.