The Guardian has unveiled a new UK advertising council consisting of media agencies and its own senior journalists and editors with an aim to become more involved in its commercial operations.
The publication‘s new council is the first initiative by chief advertising officer Imogen Fox since her appointment earlier this year and is designed to enhance the Guardian’s relationships with brands and agencies.
The initiative also follows in the wake of a recently appointed new senior leadership team for UK advertising, which includes the director of agency relationships, Jordan Taylor, director of clients marketing and research, James Fletham, director of digital, Katie Le Ruez director of digital, Richard Vine and head of strategy and planning, Chantelle Headley.
Featuring guest speaker The Guardian global technology editor Dan Milmo, the first council meeting with the publication’s new advertising strategy took place earlier this week, with Milmo sharing journalistic insights on the future of generative AI, news and advertising.
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“The Guardian’s advertising agency council is a brilliantly thought provoking peek behind the curtain of how a 24 hour news operation navigates, analyses and reports on complex issues of the global news agenda,” Goodstuff managing director, Laura Moorcraft.
“The inaugural meeting was a refreshingly unique forum to debate and discuss important topics like the impact of Generative AI on journalism and advertising with Guardian experts and industry leaders.”
Guardian Media Group chief advertising officer, Imogen Fox, added: “Our customers always ask us how to get the best of the Guardian and I know this new senior leadership team will be able to deliver that and strengthen our already strong reputation for creative excellence and collaboration.”
“Working together across the industry will also help us to create better advertising across the board. I’m really proud of all that we have already achieved and look forward to working even closer with our agencies, helping to shape the future of the industry.”
The Guardian’s new council follows in the wake of it unveiling its first campaign since 2019, ‘Not for Sale’, celebrating the publication’s powerful independence, produced in partnership with Lucky Generals.
