Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Search Results for “social media”
Ogilvy creates health influencer unit to fight social media misinformation
Ogilvy has created a new health influencer division to fight medical misinformation and help pharmaceuticals tap into social media health trends.
FCA teams with ASA for new financial social media guidance
The Financial Conduct Authority (FCA) has teamed up with the Advertising Standards Authority (ASA) to issue a new set of social media guidance for financial promotions. The new guidance clarifies…
Read More
Barclays UK appoints Born Social for its social media account
Barclays has appointed Born Social as its newest social media agency to work across all Barclays UK and Barclaycard brands.
KFC UK and Ireland appoints new social media agency
KFC UK and Ireland has hired London-based firm Uncovered as its new social media agency following a competitive pitch process.
Social Media Benchmarks for 2024
Dash Hudson’s latest TikTok, Instagram and YouTube Cross-Channel Benchmark Reports uncover the dynamic shifts in KPI performances brands are experiencing in 2024. We provide data, industry insights and examples of your top-performing…
Read More
TfL refuses controversial campaign that claims social media is ‘killing Muslims’
TfL has refused a controversial out-of-home campaign by social networking site Muzz.com that claims ‘social media is killing Muslims.’
Almost 60% of Brits think there is ‘too much’ advertising on social media
Research reveals that brand strategy on social media needs constant adjusting to keep up with how the platform have changed.
Havas aquires Wilderness to boost social media capabilities
Havas has acquired UK-based social marketing agency Wilderness in a bid to enhance its network’s social media capabilities.
Data: Girls dominate across social media fandom and creativity
Girls are currently taking a global lead across social media fandom as they ‘reshape the landscape of digital expression’.
