Global advertising group Havas has acquired UK-based social marketing agency Wilderness in a bid to enhance its network’s social media capabilities.
London-based Wilderness will now be integrated into Havas Play with a view to bolstering the group’s social media offering and in turn providing better opportunities for clients to connect with audiences through content and experiences.
The move marks the French firm’s latest strategic step to evolve its operating model in order to help accelerate clients’ transition to become more customer-centric organisations.
“We are delighted to welcome Wilderness to our Havas family. Wilderness is a forward-thinking business that perfectly aligns with Havas’ unique positioning at the crossroads of entertainment and advertising, helping clients reach their customers in innovative and meaningful ways,” Havas chairman and global CEO, Yannick Bolloré said.
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“We are excited to see how the addition of Wilderness will enhance complementary specialisms provided by Havas Play and others across Havas globally.”
Founded in 2015, over the past nine years Wilderness has worked with a range of major entertainment brands, including Sony Pictures, 20th Century, and Universal.
Wilderness founder, Tom Jarvis added: “We have a long-term vision to become the leading social media agency for clients looking to transform how they approach social within their organisation.
“The scale and opportunity being part of Havas affords us will allow us to realise that mission. I can’t wait for us to get started!”
