Snappy Shopper is getting its new retail media offering started on the right note as it partners with fizzy water brand Syps, founded by British music artist, Aitch.
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Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
Morrisons boosts retail media with personalised loyalty ‘challenges’
Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.
Nectar 360 partners with The Trade Desk for open internet retail media offer
Nectar 360 has partnered with ad tech firm The Trade Desk to enable brands to curate targeted retail media campaigns tailored to Nectar audiences.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Currys launches next-generation retail media network
New retail media network Currys Connected Media will allow brands to understand, reach and engage millions of customers online and in store.
ISBA launches Responsible Retail Media Framework backed by top retailers
The ISBA has launched a ‘Responsible Retail Media Framework’ to drive standardisation across definitions, data availability, attribution…
Superdrug to launch “huge” retail media network
Superdrug has this week launched its own retail media network. The retailer is set to begin working with brands on campaign briefs shortly.