Heinz has partnered with Paramount to introduce a limited edition Heinz x The Godfather Pasta Sauce in celebration of the 1970s masterpiece.
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The Sun does mock 90s-inspired front page for new Paramount+ show
The Sun has partnered with Paramount+ to create a 90s-inspired mock front page to promote the streaming service’s new original series.
Paramount launches extensive campaign to celebrate Star Trek Day
Walkers partners with Paramount+ to promote UK launch
Walkers has partnered with has partnered with Paramount+ to celebrate its UK launch by releasing a series of limited edition packs from across its brand portfolio
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
Watch: Old El Paso teams up with Team GB stars ahead of Paris Olympics
Old El Paso has teamed up with Team GB to launch a new multi-million campaign ahead of the Paris 2024 Olympics.
Sea Life set to make a splash with morning sponsor slot on Sky Media’s kids portfolio
Sea Life’s creative will play across Sky Media’s nine dedicated commercial kids’ channels every morning, reaching millions of parents and children.
WARC ups 2024 ad spend projection after strong end to 2023
UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
How Accolade Wines’ ‘untraditional’ marketing has seen it dominate the UK wine scene
Accolade Wines CMO Tom Smith tells MB that using ‘untraditional’ marketing has proven to be fundamental to its success.