On the Beach Holidays has hit back at comments about its recent ad campaign, which it deemed “fattist” and “snobby”.
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On The Beach stars Paddy McGuiness in latest fun-filled holiday campaign
On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
On the Beach hijacks Chanel fashion show with tactical billboards
On the Beach has hijacked a Chanel fashion show taking place in Manchester’s Northern Quarter with a series of brazen out-of-home activations.
Magic Radio and On the Beach stage Airport Lounge Olympics competition
Magic Radio and holiday-maker On the Beach recently unveiled an ‘Airport Lounge Olympics’ which saw one lucky couple win a trip to Mexico.
On the Beach CMO Zoe Harris joins the brand’s board
On the Beach’s group chief marketing officer Zoe Harris has joined the holiday maker’s board as an executive director.
Watch: Freemans shows off new brands in ‘Destination Summer’ spot
Freemans is showcasing newly-added labels Sosandar, White Stuff, Little Mistress, Gola and Colorwow, in its ‘Destination Summer’ campaign.
‘It’s disgusting’: Experts rate 2024’s most talked-about ads
Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Save the turtles: Banana Boat teams up with Wunderman Thompson for eco project
An eco project from Banana Boat and Wunderman Thompson will help to protect sea turtles, which are currently under threat of extinction.
Pepsi and Ronaldinho invite onlookers to play ‘Nutmeg Foosball’
Pepsi has partnered with brand ambassador and global football superstar Ronaldinho to launch a custom built ‘Nutmeg Foosball Table’…
Asda reveals new brand identity in fresh summer ad
Asda has leant into its iconic green colourway as the supermarket reveals a ‘new look’ brand identity alongside its summer ad launch.