L’Oréal has partnered with Wunderman Thompson to launch so called ‘direct-to-avatar’ products across a range of online marketplaces.
Search Results for “metaverse”
OKX taps Man City captain İlkay Gündoğan for latest metaverse activation
OKX is continuing its flagship sponsorship of Man City by launching a new football-themed metaverse activation in partnership with İlkay Gündoğan.
Kellogg’s Pop Tarts enters metaverse with first UK campaign in 20 years
Pop Tarts has launched its first UK campaign in 20 years, with a metaverse activation overseen by creative agency Dentsu.
Ocean Outdoor unveils ‘world’s first’ Web 3 metaverse DOOH campaign
Ocean Outdoor has launched the ‘world’s first’ cross-platform Web 3 metaverse out-of-home (OOH) package with retailer Argos as its brand partner.
Kickers celebrates new school year with Roblox metaverse activation
Kickers is celebrating the new school year with a campaign across Roblox’s metaverse to nurture children’s ‘self-expression and creativity’.
Marketing consultancy Salt re-creates British pub in OneRare’s food metaverse
Specialist food and drink marketing consultancy, Salt, has become the first such firm to enter the global food metaverse, OneRare.
WPP and Epic Games team up to propel brands into the metaverse
WPP and Epic Games have announced a new partnership to help WPP agencies deliver digital experiences for brands in the metaverse.
David Coulthard’s agency Velocity enters metaverse in new partnership
TBA Group, has partnered up with global metaverse specialist Virtual Brand Group (VBG) to launch brands into the Metaverse.
Heineken unveils world’s first virtual metaverse beer
Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its virtual brewery within the digital platform, Decentraland.
Almond Breeze aims to be the ‘official drink of the metaverse’ with NFT drop
Almond Breeze will release a limited collection of banana almond-milk themed NFTs, making the most of the popular “ape NFT” metaverse trend.