Specialist food and drink marketing consultancy, Salt, has become the first such firm to enter the global food metaverse, OneRare.
Salt has opened its very own British style metaverse ‘pub’ – the Salt Arms – to function as an office and event space within the metaverse, allowing clients to access the agency’s consultancy services and even host meetings and consumer product launches within the Salt Arms.
Through this activation, Salt will bring its portfolio into Web3 in the hopes of making metaverse marketing more accessible to food and drinks brands across the board.
As part of its partnership with OneRare, the food metaverse creator, Salt delivers a selection of services to potential clients who wish to become more engaged in the metaverse and make greater use of it as an ecommerce marketing tool.
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“Our partnership with OneRare enables us to be the first specialist agency in the global food metaverse and be at the forefront of developing this exciting digital platform for SALT and for our entire client base to meaningfully use the metaverse as a channel to reach and engage new audiences and develop exciting new work,” Salt managing director, Robert Wigman said.
OneRare co-founder, Supreet Raju added: “Companies like Salt do exactly that, and we at OneRare are delighted to collaborate with them on this journey. OneRare is working closely with Global F&B brands to bring them into the Foodverse, and Salt is the perfect partner for making this happen.
“Salt has built a unique identity in the food space and nurtured brands to market out of their comfort zone, and that’s exactly what the Metaverse concept is all about. Salt can empower brands to take their first step into the Foodverse and understand how to market effectively in the Web3 space.”
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