Global tech giant Meta has been told by the EU’s highest court that it must limit the amount of data it can use for personalised advertising.
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Watch: Lurpak crushes plant-based expectations with metal-inspired ad
Arla-owned butter brand Lurpak boasts an energetic metal-inspired campaign to promote its new plant-based alternative to butter.
WARC: Amazon, Google and Meta dominate global ad spend in 2024
Global ad spend is set to top US$1 trillion (£762 billion) for the first time this year, with WARC upgrading its previous 2024 growth forecast by 2.3 pp
Meta’s changes to use of advertiser’s data accepted by CMA
The CMA has accepted Meta’s changes to the ways in which it uses customers’ advertising data across Facebook Marketplace.
Google and Meta caught red-handed in teen ad targeting sting
Google and Meta have been accused of making a ‘secret deal’ to target teenagers with ads following an investigation by the Financial Times.
Meta bets big on AI to supercharge advertising, outperforms Q2 expectations
Meta has experienced better-than-expected sales across the second quarter of 2024, bolstered by investments in AI.
Meta subject to EU disinformation probe amid election interference fears
The European Commission is investigating Meta as part of a disinformation probe after the US firm was suspected of breaching content rules.
Are Meta’s new fake AI labelling tools just a drop in the ocean?
Facebook and Instagram owner Meta has said that it will implement new technology to detect and label images generated by AI tools.
Alphabet and Meta Q4 ad sales may not reflect gen AI investment
Ad sales in Q4 from firms including Alphabet and Meta may not reflect their investment in generative AI.
Meta selects Dentsu to tap into WhatsApp’s vast business potential
Global tech giant Meta has selected Japanese firm Dentsu as the first-ever agency to become WhatsApp’s worlwide ‘solution partner’.
