McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
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Adidas, McDonald’s and Coke CEOs laud the power of marketing in driving success
Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
McDonald’s showcases its burgers with giant new 3D and retro spots
McDonald’s has created a new multi-sensory 3D experience live today (April 18) building on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef product
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
McDonald’s delivers anticipation in new OOH creative
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Leo Burnett promotes award-winning duo behind McDonald’s ‘Raise Your Arches’
Leo Burnett UK has promoted Andrew Long and James Millers to executive creative directors, bolstering its senior creative team.
WARC reveals the most creatively effective brands of the past decade
WARC’s latest ‘Health of Creativity’ report has singled out Burger King as the most creatively awarded brand since 2015.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.