McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
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Adidas, McDonald’s and Coke CEOs laud the power of marketing in driving success
Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
McDonald’s showcases its burgers with giant new 3D and retro spots
McDonald’s has created a new multi-sensory 3D experience live today (April 18) building on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef product
McDonald’s celebrates updated beef menu with operatic new ad
McDonald’s is highlighting the improvements made to some of its most iconic menu items with a new integrated campaign.
McDonald’s delivers anticipation in new OOH creative
McDonald’s binds besties with official ‘Pre-Nug Agreement’
McDonald’s is binding friends and McNuggets together in a campaign that shows how sharing nuggets can be interpreted as the ultimate act of love.
Leo Burnett promotes award-winning duo behind McDonald’s ‘Raise Your Arches’
Leo Burnett UK has promoted Andrew Long and James Millers to executive creative directors, bolstering its senior creative team.
McDonald’s targets Gen Z with new McSpicy collab
McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.