A new ET-inspired spot builds on McDonald’s fans delight at the classic peel-on but gives customer’s a chance to peel again online.
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McDonald’s Grimace Shake crashes 50th anniversary celebrations
McDonald’s is set to bring its viral ‘Grimace Shake’ to the UK market for one week this summer, dominating its CRM and social media channels.
Just Eat ad for McDonald’s banned for breaking junk food code
The Just Eat ad promoted McDonald’s McNugget, McMuffin and Big Mac products, all classified as HSFSS products under the ASA’s rules.
Watch: McDonald’s UK celebrates 50th birthday with 80s nostalgia party
McDonald’s kicks off its 50th birthday celebration by recreating a retro 80s vibe with which to showcase its legacy and tap into a nation’s childhood nostalgia.
McDonald’s celebrates Maccy D’s role in UK youth culture with stripped-back ad
McDonald’s is celebrating its authentic role in British youth culture with a stripped-back new campaign that illustrates its popularity among 16-24s.
McDonald’s dishes out ‘surprize’ in newest marketing ploy
McDonald’s is putting the glory of a pleasant surprise centre stage in its latest marketing push.
McDonald’s axes iconic smile from Happy Meal boxes
McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
McDonald’s showcases its burgers with giant new 3D and retro spots
McDonald’s has created a new multi-sensory 3D experience live today (April 18) building on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef product
McDonald’s celebrates updated beef menu with operatic new ad
McDonald’s is highlighting the improvements made to some of its most iconic menu items with a new integrated campaign.
McDonald’s delivers anticipation in new OOH creative
McDonald’s UK and its creative partners have shared a new campaign highlighting the anticipation that many customers have while waiting for a McDelivery. Building on the fast food giant’s existing…
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