Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
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Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
What’s behind the marketing magic sparking M&S’ grocery growth?
Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
Publicis extracts itself from the pack with strong Q1 growth
Publicis has seen its organic growth rise by 5.3% in the first quarter, registering what it calls a ‘solid performance’ across all of its operational regions.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Wildstone appoints new European operations director to drive EU digitisation and growth
Outdoor media business Wildstone has appointed Yvette Meijer to help the company in an expansion and digitisation drive across Europe.
Havas reports lift in growth for 2023, despite tough climate
Havas has reported 4.4% organic growth in revenue less pass through costs to £2.3bn for 2023.
Bullish Publicis forecasts 5% growth across 2024
Publicis Groupe has said that it is forecasting up to 5% organic growth across 2024, crediting a strong performance in media, tech and creative.
VCCP sweeps a host of top creatives into its fold following growth period
VCCP London has made a range of top appointments, as it capitalises on a period of growth and business wins — the news follows on from VCCP having recently gained new clients including Primark, Keep Britain Tidy, Chilly’s and Allwyn.