Outdoor media infrastructure business Wildstone has appointed Yvette Meijer to help the company as it works toward an expansion and digitisation drive across Europe.
Taking on the role of European operations director, Meijer will help Wildstone expand its footprint through the acquisition of further sites, while accelerating digital transformation by converting hundreds of traditional paper billboards into digital.
Meijer joins the company with over 35 years of operations, procurement and management experience across telco, having previously worked for Ericsson, Nokia and most recently Cellnex Netherlands.
In her new role, Meijer will work closely with Wildstone’s Global MD and COO, primarily to provide strategic oversight of the European business, help run day-to-day operations and support the EU MDs in driving Wildstone’s European growth and digitisation strategy.
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Wildstone’s expansion and digitisation drive across Europe comes at a time of unprecedented digital OOH market growth, as the global digital OOH market size is forecast to double from £18.2 billion today to £36.4 billion by 2029, expanding at a CAGR of 15.2%, according to Mordor Intelligence.
On her appointment, Meijer said: “I am thrilled to have joined Wildstone, a market leader with seriously ambitious growth plans across the UK, Europe and beyond”.
“There has never been a more exciting time to join the OOH industry with the new opportunities afforded by digital, and I look forward to applying all my experience and expertise from the telco world to this ecosystem.”
Chief operation officer Phillip Allard added: “We are delighted that Yvette is joining our rapidly-expanding European operation”.
“She brings a wealth of transferable experience from the telecommunications infrastructure sector which will prove invaluable in helping Wildstone deliver on its expansion and digitisation ambitions in Europe.”
