WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
Search Results for “generative AI”
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
Meta bars political advertisers from using its new generative AI tools
Meta is set to bar political campaigns and other advertisers with regulated industries from using its new generative AI advertising products.
Meta rolls out generative AI tools for advertisers
Meta has announced it has begun introducing generative artificial intelligence (AI) tools that can create content like images and text for advertisers.
Martech shift: 63% of market leaders to invest in generative AI
63% of marketing leaders are planning to invest in generative AI in the next 24 months, while more than half (56%) see greater reward than risk in generative AI, a survey from Gartner has found.
Google Ads to tap into generative AI for greater personalisation
Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that…
VCCP launches ambitious generative AI agency
VCCP is set to launch ‘Faith’, a generative AI focused creative agency that will work alongside all of its international offices.
Google set to introduce generative AI to advertising proposition
Google is reportedly set to introduce generative artificial intelligence across its advertising business over the coming month, with parent company…
McCain asks us to ‘Chip In’ and support the environment through regenerative farming
McCain Foods is asking us to all “Chip In’ and support the environment, in a campaign designed to highlight the positive collective impact of supporting regenerative farming.