A range of top celebrity names have called on Wimbledon to end it sponsorship deal with Barclays Bank over the firm’s links to oil and gas.
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It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
Snapchat announces ITV partnership covering Love Island and I’m a Celebrity content
Snapchat has announced a content partnership with ITV, covering flagship shows Love Island and I’m a Celebrity… Get Me Out of Here!
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Lidl unveils additional Christmas media activations including Spotify partnership
Lidl has unveiled a range of innovative Christmas activations, including a ‘first-of-its-kind’ Spotify sponsorship and a bespoke digital game launch.
The good, the bad and the ugly: are celebrity endorsements always a good idea?
MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
Just Eat unveils Katy Perry as new celebrity partner for upcoming ad
Just Eat has released a new updated spot featuring Katy Perry, following on from the successful ‘Did somebody say Just Eat?’ ad with Snoop Dogg.
Kourtney Kardashian becomes Boohoo’s sustainability ambassador
Kourtney Kardashian has penned a deal with fast fashion brand Boohoo to become its sustainability brand ambassador.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.