A strong majority (61%) of marketers expect business to improve across 2024, with brand marketing investment predicted to hit record levels.
Search Results for “brand marketing”
Motorway hires Now TV’s Rachael Halliday as brand marketing director
Motorway has appointed Now TV’s Rachael Halliday to the newly-created role of brand marketing director in a bid to evolve the firm’s brand platform.
Volkswagen selects Google brand marketing MD as its new CMO
Volkswagen has appointed Google’s global senior managing director of brand marketing, Nelly Kennedy, as its new chief marketing officer.
Not On The High Street unveils a fresh look in its new re-brand marketing campaign
Not On The High Street has launched a new marketing campaign to promote its ‘fresh’ new look.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Hard Rock appoints new senior VP of marketing and brand partnerships
Hard Rock has promoted Elena Alvarez to Senior Vice President of Marketing and Brand Partnerships, with international growth in mind.
Ginsters’ marketing director on why the pasty brand has ‘broken away from tradition’
Ginsters’ MD Emma Stowers, and TBWA\London strategy partner Jess Smith, delve into the new campaign, direction, and target audience.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
Pornhub promotes female marketing exec to restore brand reputation
Pornhub has promoted a female marketing executive in a bid to help the brand rebound from damming allegations of illegal activity.
Action for Sugar declares war on HFSS brands marketing to children
The health group Action for Sugar has called for breakfast cereals and yoghurts high in fat, sugar and salt (HFSS) to remove any packaging that could appeal to children.