In the third instalment of its ‘Good Food for all of us’ brand promise, Sainsbury’s has enlisted members of staff and Clare Balding for dinner ideas.
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What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Aldi parodies Vogue magazine cover in ‘Rogue’ stunt, to mixed reactions
Aldi has received varying reactions to a recent tongue-in-cheek stunt that saw the supermarket’s marketing team post a mock Vogue magazine cover.
Aldi’s Christmas ad tops the tree in 2023
Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
Aldi’s Kevin the Carrot joins forces with Pinterest in new Christmas campaign
Aldi and Kevin the Carrot are joining forces with Pinterest in their latest Christmas campaign, which explores a series of new ad formats.
Watch: Aldi’s Kevin the Carrot returns for Willy Wonka themed 2023 Christmas ad
Kevin the Carrot has made a welcome return this festive season as Aldi has launched its much-anticipated Willy Wonka-themed Christmas advert for 2023.
Asda welcomes another Aldi alum as its new VP of marketing
British supermarket giant Asda has announced its appointment of Adam Zavalis as its new vice president of marketing.
Nando’s? Nah, ‘Nan goes’ to Aldi, says supermarket giant in cheeky stunt
Supermarket giant Aldi has marked the launch of its brand new Nando’s inspired range with a tongue-in-cheek stunt aimed at the restaurant chain.
Aldi appoints new marketing director as it teases ‘exciting plans’ for 2024
Aldi has named Kyrsten Halley as joint marketing director, leading the discount grocer’s marketing team and strategy as it teases “exciting plans” for 2024.