Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.
Search Results for “Personalisation”
Reddit to stop users from opting-out of ad personalisation
Reddit is set to remove the ability of some users to opt-out of ad personalisation, the measure will however not be rolled out across all markets.
Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
Tesco and Dunnhumby to drive personalisation with Pinterest partnership
Tesco Media and Insight Platform, powered by dunnhumby, have today announced an offsite media partnership with Pinterest, the world’s largest visual discovery engine.
Google Ads to tap into generative AI for greater personalisation
Google has announced that its ads will now be customised for each user using generative AI technology. The tech giant will hope that…
Morrisons boosts retail media with personalised loyalty ‘challenges’
Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
RAPP UK bolsters marketing sciences department with senior hires
RAPP’s marketing sciences department has been boosted with the newly-created role of SVP of analytics and a new SVP of data science.
20 years of Facebook: How the social media giant has changed advertising
As Facebook celebrates its 20th anniversary, we examine the radical impact that the social network has had on the advertising and marketing industries.