Reckitt has appointed McCann London’s in-house social and influencer specialist unit as the new UK social and influencer agency of record.
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Labour party taps into TikTok influencers to get voters
Ogilvy creates health influencer unit to fight social media misinformation
Ogilvy has created a new health influencer division to fight medical misinformation and help pharmaceuticals tap into social media health trends.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Element Human expands influencer ad testing platform to YouTube Shorts
Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
Vivo Life recruits fitness influencer Paul Olima for raunchy new ad
Vivo Life has enlisted popular fitness influencer Paul Olima for a raunchy new ad that showcases the Irishman’s impressive physique.
Watch: Asics signs kids as new generation of fitness influencers
Asics is enlisting children as “Little Reminders” influencers in order to get adults thinking back to a time when exercise was fun.
Kraken Rum appoints The Goat Agency as influencer agency
Kraken Rum has selected the US arm of The Goat Agency as its influencer agency after it won a pitch with an aesthetic, social-first campaign.
Violife create influencer-focused campaign aimed at flexitarians
Violife has launched a new DOOH and influencer campaign to help raise awareness about flexitarian creamy and dairy products.
Ogilvy’s Rahul Titus: People ‘actually trust’ AI influencers
Ogilvy’s global head of influence Rahul Titus has spoken out about the agency’s groundbreaking AI Watermark policy, pointing out that people are ‘actually trusting’ AI influencers.