Close to 70 companies have been awarded the IPA’s People First Promise badge for illustrating clear dedication to their employees’ mental health.
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IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
McDonald’s delivers anticipation in new OOH creative
Dua Lipa fronts YSL Beauty as it debuts revamped Instagram
After a five day blackout, YSL Beauty has unveiled a new look content, and has also named Dua Lipa as its make up ambassador.
Uber Eats shares much anticipated star-studded Super Bowl spot
Uber Eats has shared Super Bowl spot starring Friends stars Jennifer Aniston and David Schwimmer, which centres on the theme of forgetfulness.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
Big Brother taps AJ Odudu and Will Best for highly anticipated ITV return
ITV is kicking off the launch campaign for the comeback series of reality TV show Big Brother after its much publicised revival.
Dog Cat & Mouse appoints former IPA president and VCCP founder to board
Independent creative agency Dog Cat & Mouse has named former IPA president and VCCP founder Ian Priest as its new non-executive chairman.