A new Sweaty Betty rebrand tackles toxic narratives around women’s relationship with exercise, with a bold new visual identity.
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It’s a Training Thing: Umbro focuses on positive mental impact of exercise in latest campaign
Umbro has unveiled its spring/summer 2023 training campaign, focusing on the positive impact exercise has on mental well-being.
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
Former Olympian Roger Black launches fitness range with exercise.co.uk
Yorkshire-based fitness retailer Exercise.co.uk, has partnered with former Olympian Roger Black MBE to stock his own fitness range.
Watch: FA rolls out The Greater Game to get kids to ‘move, eat, sleep and think’
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Gymbox taps into UK’s dog obsession with Gymbarx classes
Gymbox is tapping into the increasing number of Brits who are taking their pet obsession to the next level by introducing classes which allow gymgoers to bring their dog along to workouts.
Watch: Asics signs kids as new generation of fitness influencers
Asics is enlisting children as “Little Reminders” influencers in order to get adults thinking back to a time when exercise was fun.
CALM shines a light on devastating impact of money worries in hard-hitting series
CALM has launched a hard-hitting series of social media ads that illustrate the devastating impact that money worries can have on mental health.