Publicis Group EMEA has launched Publicis PRO, a new advanced B2B offering for its clients across the region.
Search Results for “B2B”
Havas acquires B2B marketing agency
Havas has acquired British marketing agency Ledger Bennett in a bid to advance its ambitions in the B2B space across the global market.
LinkedIn lampoons generational tech gap in major B2B campaign
LinkedIn is looking to reinforce its status as the go-to platform for B2B professionals with the launch of ‘No One Knows What You Do’.
Ogilvy: B2B influencer marketing still shows ‘untapped potential’
B2B influence is one of the fastest-growing marketing priorities, yet many CMOs are missing out on utilising the activity to its full potential.
McCann’s B2B specialist agency Enterprise appoints new chief creative officer
McCann WorldGroup corporate and B2B agency, McCann Enterprise, has promoted Brad Reilly to chief creative officer.
B2B marketers remain optimistic despite economic turmoil, LinkedIn study reveals
A LinkedIn study released today (19 October) has found that despite a clear impact on budgets, 67% of senior B2B marketers have indicated that…
Havas Media Group launches new B2B capability ‘Havas Business’
Havas is today launching a new B2B division, ‘Havas Business’ aimed at disrupting the B2B marketing sector with business-specific offerings.
Over 60% of CMOs recognised in Forbes ‘top’ list are women
Forbes has released its Top Entrepreneurial CMO list, featuring Goldman Sachs’ Fiona Carter, Lego’s Julia Goldin and Amazon’s Claudine Cheever.
Social Media Benchmarks for 2024
What does Aldi’s price comparison ad ban mean for the grocery sector?
After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.