McCann WorldGroup’s corporate and B2B agency, McCann Enterprise, has promoted Brad Reilly to chief creative officer.
Reilly is currently the executive creative director for McCann Enterprise.
Before joining McCann, the new chief creative officer worked for BBDO South Africa, where he was executive creative director and worked on brands such as Google, Virgin, Diageo, Mercedes-Benz, Visa, Mars and PepsiCo.
Prior to his time at BBDO South Africa, Reilly founded a creative consultancy that eventually delivered assignments for ABInbev, Diageo, the BBC and Virgin Mobile. He also led the model for Coca-Cola’s FIFA World Cup South Africa 2010 sponsorship, hailed as the ‘largest ever’ sponsorship of its kind in Africa.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news stories sent straight to your inbox each morning
“Brad is an all-conquering force. He’s built an excellent team, injected passion, smarts & energy into the business and it’s great to see the outstanding results he’s now delivering for McCann Enterprise,” McCann UK chief creative officer Laurence Thomson.
Reilly has reportedly been recognised by every major award show in the industry, including Cannes Grand Prix, Loerie Grand Prix, D&AD Yellow Pencils, One Show, Clios, LIAs, Webbys and the Young Guns Chairman’s Award.
McCann Enterprise CEO Stephen Meade added: “Brad has been instrumental in evolving and strengthening our creative department, recruiting first class talent to the agency, and helping transform the agency’s creative output. His is a true leader and this is such a well-deserved promotion”.
