Global holding company Havas has acquired British marketing agency Ledger Bennett in a bid to advance its ambitions in the B2B space in both the British and global market.
This latest strategic acquisition will enable Havas to develop its operating model, helping its extensive list of clients to become more customer-focused.
As part of its acquisition, Ledger Bennett will now be renamed ‘Ledger Bennett, a Havas Company’ and will join the agency’s wider family under the Havas Media Network.
“B2B marketing is ripe for disruption and Ledger Bennett are genuine disruptors within this space. Its ‘Forever Customer’ proposition, which focuses on creating lifetime value is both unique and differentiating and will bring further sophistication to our existing B2B offering,” Havas UK and Ireland CEO Patrick Affleck said.
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“Importantly, Ledger Bennett is trusted by some of the world’s most ambitious, progressive and sophisticated global businesses, and I’m excited about what we can further build and achieve together.”
The integration of Ledger Bennett into its network will allow Havas to expand its B2B capabilities as it looks to better service the rapidly-growing sector.
Ledger Bennett CEO Andrea Bennett added: “When we started this process, we wanted to disrupt B2B marketing. Our conversations with Havas have been energising and there’s a palpable ambitious appetite to scale B2B within Havas Media Network and throughout Havas.
“That’s convinced us Havas would be a great place to accelerate our growth with a combined offering of progressive B2B capabilities from Ledger Bennett and B2C firepower from Havas.”
