Supermarket chain Tesco is set to host a 90s and 00s-inspired nightclub experience next month in celebration of the 30th anniversary of its Clubcard loyalty programme.
The London-based event has proven so popular it has already sold-out. But an update on the Eventbrite website states:” Please check back for further ticket releases.”
Rather aptly named ‘Club Card’, the pop-up will take place the Vinyl Factory in Soho on 4 and 5 July and will be available exclusively for Clubcard members.
With creative, strategy and media relations handled by the grocer’s own in-house consumer PR team, agency partner Pretty Green offered support with event production.

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“Club Card is an up-to-date take on the legendary nineties and noughties nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about,” said Shama Wilson, group membership and loyalty director at Tesco.
“Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30th birthday with members, both those who were shopping with us in 1995 and everyone who has joined us since.”
The event will include a set from DJ Djammin, as well as a Little Tesco bar serving J2Os and WKDs, a pick ‘n’ mix sweets stand and a Self-Checkout Selfie Station complete with “shopping-inspired props”.



